Ads Manager

What Ads Manager does

Ads Manager helps you run paid advertising without leaving OPS360, covering both Meta and Google — though what you can do differs between the two.

Meta: build and launch campaigns

For Meta (Facebook and Instagram) you can build and launch full ad campaigns directly in OPS360. When people respond to your lead ads, their details are synced straight into your CRM, so your team can follow up quickly instead of exporting spreadsheets.

Google Ads: monitor and control budgets

For Google Ads, Ads Manager focuses on monitoring performance and controlling budgets. You can keep an eye on how your Google campaigns are doing and adjust spend — but campaign creation itself is not done here. In short: create on Meta, monitor and budget on Google.

Why it helps

Seeing your ad activity alongside the leads it generates makes it easier to judge what is working and where your money is going.

To keep new leads warm, pair your ads with Social Planner.